Subscribers of the linear HBO television service and HBO Now were able to migrate to HBO Max at no additional cost, although some providers did not immediately reach such agreements ( Amazon did not reach an agreement until mid-November, while Roku would not reach a deal until mid-December 2020). HBO Now was succeeded on by HBO Max and became deprecated soon after the latter's launch. As of February 2018, HBO Now had 5 million subscribers. Unlike HBO Go, HBO's online video on demand service for existing subscribers of the linear television channel, HBO Now was available as a standalone service and does not require a television subscription to use, targeting cord cutters who use competing services such as Netflix and Hulu. Officially unveiled on March 9 and launched on Ap the service allows subscribers on-demand access to HBO's library of original programs, films and other content on personal computers, smartphones, tablet devices and digital media players. HBO Now (formally named HBO from July 2020) was an American subscription video on demand streaming service for premium television network HBO owned by WarnerMedia subsidiary Home Box Office, Inc. Monthly subscription through authorized distributor required to access contentĪpp replaced by HBO Max served as default HBO streaming platform for select digital marketplaces until December 2020 HBO Now website still available as of January 2021 ![]() ( Chairman, WarnerMedia Studios & Networks Group)
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